Vice President, Growth Marketing (Global)
Inmagine, Malaysia

The role is responsible for hands-on market growth hacking, market share penetration, and challenging the conventional way of marketing. A risk taker with a creative mindset to think out of the box to work on global products selling into North American, European, APAC and LATAM markets.

All of the above require strategic conceptualization, well-carved messages to achieve maximum audience engagement. The role will work closely with the SMT and the VP of Content and Marketing Communications. The role will also be responsible for coaching a team to elevate their online marketing skills.

The Job:-

• Work closely with the Sales and Creative teams to generate pipeline of high quality online leads for online and offline conversion with efficient CPA, CPL, net cash payback and LTV/CAC metrics
• Develop and implement the appropriate online marketing strategy for all new and existing products covering product launch marketing plans, including campaigns/promotional calendars and programs, new product introductions and other marketing projects
• Lead the planning and implementation of activities across Acquisition, Activation, Revenue, Retention, Referrals (AARRR) funnel with trackable KPIs
• Be accountable for performance for various teams within marketing such as CRM, Paid Performance Marketing, Affiliate Marketing, Content and Marketing Communications which includes Social Media and Community Marketing
• Set up and oversee annual online marketing budgets across awareness, social and direct response campaigns and retention campaigns across all online mediums

Requirements

The Person:-

• Minimum 10 years of marketing experience (preferably in Software as a Service (SaaS)/apps/software products/tech/ecommerce environment).
• Have a clear overview of the new age marketing spectrum, with proven knowledge and application of a wide range of global marketing concepts and techniques.
• Self-starter with a competitive nature and desire to make things happen.
• Adaptable and able to respond quickly in a fast paced environment
• Excellent communication and interpersonal skills with the ability to lead members of the department.
• Strategic but don’t mind getting hands-on when the situation demands.
• Innovative, solution-focused and makes sound decisions that balances between risk and progress.
• Able to travel as and when required.

Benefits

• Medical and Insurance Coverages - We have got you covered.
• Subsidies - Whether it is dental, optical, parking, or medical check-up? All of these will come in handy!
• Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship.
• Rocking Diversity - Play hard, work harder with people of diverse skill sets and experiences! Challenge yourself to step out of your comfort zone, and you'll find yourself growing in ways you'd never imagine.
• INMAGINE Cafe @ FREE Lunch amp; Snacks - Just order a dish from our mobile apps from the daily menu and our amazing INMAGINE’s Chefs will cook for you!

Job Rewards and Benefits