Data Analyst, Performance Marketing
Prenetics, Malaysia

Responsibilities:

Digital Marketing:

• Collaborate closely with digital experts to devise and implement strategic digital performance marketing initiatives on a global scale across multiple channels
• Assist with analysis and optimization of performance campaigns to meet digital growth objectives (ROI and KPIs)
• Participate in planning and coordinating timelines, budgets, and priorities for all digital marketing projects
• Assist in crafting customer journey maps using digital marketing strategies to promote growth
• Liaise with cross-functional teams, including the product team, to ensure digital marketing strategies are aligned and optimized towards brand objectives
• Support the seamless execution and optimization of Digital Marketing campaigns
• Participate in brainstorming sessions to develop innovative growth strategies
• Stay updated on emerging technologies and provide inputs for adoption

Analytics and Tracking:

• Collaborate with the product team to establish tracking events and data layers for Google Analytics 4 (GA4) across new sites, pages, apps, products, and third-party integrations
• Participate in creating monthly, quarterly, and yearly forecasting plans
• Use data and analytics to inform marketing strategies and optimize ROI
• Participate in developing data analysis methods, generating reports, and creating models to support marketing and business decision-making
• Assist in creating and optimizing analytics models for full funnel acquisition (like attribution modelling, next best action modelling etc.)
• Extract and integrate data from multiple channels to identify actionable insights
• Support tracking and analysis of key performance metrics, content, and technology usage (like apps, web, social media)

Reporting:

• Proficiency in data visualization tools (e.g., Tableau, Data Studio, Power BI, or Looker) to develop and maintain regular business reports and dashboards as per business requirements
• Use SQL and/or Metabase to query data and build reports
• Ensure all tracked KPIs are accurately represented and aligned to business definitions
• Assist in planning, executing, and measuring experiments and conversion tests
• Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Requirements

• At least 3 years of experience in digital marketing, analytics, and setting up tracking events for web analytics
• Experience with global performance digital marketing across paid digital and social media (Google Ads/YouTube Ads/Facebook ads or Native Advertising, OOH, TV experience is a bonus)
• Solid understanding of digital analytics techniques, technologies, and ad tech and marketing tech platforms. Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) is a must, particularly in setting up tracking events and data layers. Proficiency in SQL languages is a must. Experience with Metabase is advantageous.
• Proficient in data modeling and data warehousing
• Proficient in data visualization tools like Tableau, Data Studio, Power BI, or Looker
• Capable of creating cross-channel customer journeys with a data-driven mindset
• Balance of creative and analytical capabilities, and a proactive attitude
• Experience managing multiple, complex tasks simultaneously
• Prioritization skills to maximize business impact in a fast-paced environment
• Strategic thinking, ability to leverage research, understand marketer needs, and creatively translate these needs into compelling concepts and programs
• Proficiency in English; Cantonese and Mandarin skills are advantageous.

Benefits

Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means:

Passion

• You love what you do and accomplish amazing result

• You spread positivity, bring enthusiasm to work and inspire team members

• You drive team toward specific goals, even when they seem u

Job Rewards and Benefits