Assistant Brand Manager (Fragrance)
Luxasia, Malaysia

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position purpose:

Reporting directly to the General Manager, Skin care amp; Cosmetics. You will partner the principal(s) to develop the business strategies, objectives and targets for your respective brands in the region. You will drive the brand awareness, expansion and penetration strategies to strengthen the position of the business in the market.

Requirements

• Strategize, plan, manage and execute all marketing plans and activities to meet the goals and objectives of the brand/s and the company.

• Ongoing review and evaluation of brand/s business performance to ensure achievement of monthly and annual sales targets and to uphold the positioning/ranking of the brands in its distribution.
• Effectively communicate the unique selling propositions of the brands in all brand communications strategies to build brand desire and that will resonate with target markets. Innovate and spearhead creative marketing activities and initiate suitable co-marketing tie-ups to create more business opportunities for the brands
• Organize and plan all product launches, activities or events and prepare the relevant marketing tools and mechanics - to be in line with the brand image and strategy, as well as to achieve set sales targets.
• Manage and liaise with Editors/Beauty Editors, contractors and partners on the planning and execution of all communication and promotional campaigns.
• Create and ensure consistent and impactful visual merchandising displays at all brand point of sales i.e. department stores and all other appointed retailers

• Responsible for the overall Pamp;L of the brand/s up to Product Contribution and relevant KPIs encompassing effective management of stock holding and set Aamp;P budget.
• Compile and review competitors’ marketing activities periodically, as well as ongoing collection of market data, trends and information, for analysis of the brand/s competitive performance and decision making.
• Create and maintain strong working relationships with the principals of the brand/s and the retail stores management, representing the company in business negotiations and tie-ups
• Lead, coach and guide direct reports to develop strong brand knowledge, marketing and business capabilities and inculcate team working spirit.
• Initiate and coordinate ad-hoc corporate assignments, where required.

Key Success Factors:

• Net Turnover total brand/brand group in alignment with the company and principal
• Mix of channel in alignment
• Retail sales mix and growth in alignment according with or without launches
• Effective Aamp;P

• Product Contribution level in alignment
• 5% (of Net Sales target) generated in PR value
• Inventory amp; forecast level in alignment

Requirements:

• Have a tertiary qualification or equivalent combination of relevant working experience that will allow the successful performance of job expectations.
• Have at least three (3) years of distribution / brand management experience, preferably in luxury consumer goods / FMCG / Beauty ind

Job Rewards and Benefits