Regional Marketing Manager
Luxasia, Malaysia
Job Description
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
As the Regional Marketing Manager, you will be responsible for implementing the approved marketing strategy on both region in Malaysia amp; Singapore. You will work closely with the sales team to ensure the brand objectives are met. You will also support and assist the General Manager in all areas of marketing.
Responsibilities:
- Develop and implement the master marketing calendar for the region
- Customize and recommend marketing plans for each country
- Manage the financial plan and budget for marketing activities
- Coordinate and plan product launches
- Define pricing strategy based on regional product benchmark and gross margin analysis
- Develop and implement media strategies for each brand and market
- Plan and coordinate PR events
- Manage forecasts for innovations and ensure accuracy
- Monitor and optimize assortment for all markets
- Oversee counter design and visual merchandising projects
- Provide support and tools to the markets as needed
Requirements:
- Strong brand building experience
- Solid knowledge of the Southeast Asia and Hong Kong beauty market
- Strong analytical skills
- Excellent communication and influencing skills
- Curious, proactive, and self-starter mindset
- Fluent in English, additional fluency in Chinese is a plus
- Diploma or university degree in marketing or business
- 3-5 years of experience in a regional marketing coordination role in the cosmetics or FMCG industry
Requirements
- Strong brand building experience
- Solid knowledge of the Southeast Asia and Hong Kong beauty market
- Strong analytical skills
- Excellent communication and influencing skills
- Curious, proactive, and self-starter mindset
- Fluent in English, additional fluency in Chinese is a plus
- Excellent PC skills
- Diploma or university degree in marketing or business
- 3-5 years of experience in a regional marketing coordination role in the cosmetics or FMCG industry
Benefits
- Empowering, fun and vibrant culture to grow professionally
- Strong learning ground for your career and opportunity to work with globally renowned brands
- Complimentary Goods and Flexi Benefits