Brand Manager
Luxasia, Malaysia
Job Description
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Position Purpose:
The Brand Manager will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Together with the Lead Manager, this role will oversee, orchestrate and execute the brand’s CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.
Main Roles and Responsibilities:
Channel amp; Retail Marketing
- Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
- Ensures timely and perfect execution of all marketing activations offline and online at all times.
- Key role in new POS openings including boutiques and SIS.
- Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
- Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
- Initiate negotiation with channel partners for promotion and marketing activations.
- Deepen channel customer development through CRM program activations.
- Initiate and coordinate ad-hoc corporate assignments, where required.
Product Management
- Budget management: Responsible for full Pamp;L
- Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
- Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
- Management and tracking flow of product registration in Malaysia to ensure timely registration.
- Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
- Responsible for the seamless execution of all product launches and trade marketing activities following the marketing calendar in collaboration with marketing services, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
- Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
- Implement door-by-door marketing plan (CRM, events and promotions)
Customer Relationship Marketing (CRM)
- Defines the Brand’s local CRM campaign priorities.
- Builds CRM campaign calendar.
- Ensures that customer segmentation remain up to date and relevant for each campaign.
- Develops relevant and engaging brand communications behind the right product mix.
- Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing program. Defines amp; executes CRM analytics.
- Strategize, develop and execute CRM programs for the brand.
- Evaluates CRM campaigns against target KPIs and shares learnings.
Requirements:
- Have a tertia