Digital Marketing Executive

Key Responsibilities:

• Develop and implement digital marketing campaigns across multiple platforms and company use marketing platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).
• Optimize website content and structure for search engines (SEO) to improve organic traffic.
• Manage and execute paid advertising campaigns (PPC) to generate leads and increase conversions.
• Create, monitor, and analyze social media strategies to enhance engagement and brand presence.
• Develop and execute email marketing campaigns, including audience segmentation and A/B testing.
• Analyze campaign performance using tools like Google Analytics and provide data-driven recommendations.
• Collaborate with marketing team to develop high-quality marketing materials, blog posts, and landing pages.
• Stay updated on the latest digital marketing trends and tools to improve strategy effectiveness.
• Track key performance indicators (KPIs) and prepare detailed reports for management.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, social media management, or a related role.
• Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, and HubSpot.
• Strong understanding of SEO best practices and keyword research tools (SEMRush, Ahrefs, Moz, etc.).
• Experience with content management systems (WordPress, Shopify, etc.).
• Knowledge of email marketing platforms (Mailchimp, HubSpot, Saleforce, Klaviyo, etc.).
• Familiarity with data analysis tools like Google Analytics, Google Tag Manager, and Looker Studio.
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Ability to multitask and work in a fast-paced environment.