Senior Marketing Executive

Key Responsibilities:
• Develop and execute comprehensive social media strategies across multiple platforms to engage and grow our audience.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, TikTok Ads) to maximize ROI.
• Conduct in-depth SEO analysis and implement strategies to improve organic search rankings and website visibility.
• Utilize Google Analytics and other tools to monitor campaign performance and website traffic, providing actionable insights.
• Analyze advertising results and present detailed reports with recommendations for improvement.
• Stay updated on the latest trends in digital marketing, gaming, and advertising technologies.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Drive creative campaigns that resonate with target audiences, particularly in the gaming sector.

Qualifications:
• Bachelor’s degree in marketing, Advertising, Business Administration, or a related field.
• Fluent in both Chinese and English.
• A master’s degree or relevant certifications (e.g., Google Analytics, Facebook Blueprint, HubSpot, or similar) is a plus.
• Minimum of 5 years’ proven experience in social media management, ads management, SEO, and Google Analytics.
• Exceptional analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience in the gaming industry or a deep understanding of gaming audiences is a significant plus.
• Strong communication and presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with additional marketing tools and platforms is an advantage.
• A proactive,results-oriented, and innovative mindset.