Media Planning Assistant Manager
Samsung, Malaysia
Job Description
Position Summary
1. Maximize the ROI(Return on Investment) on marketing investments by planning a systematic media strategy that is linked to the business and product strategy and integrated marketing strategy.
2. Devise the optimal investment plan by setting KPIs for media investments and managing performance.
Role and Responsibilities
1. [Media strategy development] Assist in setting efficient and integrated media strategies for the target segment and effective channel mixing strategies based on the integrated marketing strategy.
2. [Media budget setting] Participate in the setting of the budget for each product and media channel based on the analysis of the minimum/maximum marketing investment budget for each region and product investment.
3. [Media execution] Participate in the execution of media programs by selecting appropriate media for target consumer or creatives and purchasing media for efficient operation of media.
4. [Media performance management] Lead to set KPIs(Key Performance Index) for gauging the impact of media activities and manage the progress of KPIs(Key Performance Index) via media post buy.
Job Specification
Skills and Qualifications
• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience