Online Performance Marketing
Samsung, Malaysia
Job Description
osition Summary
1. Promote consumer engagement by providing products and service contents optimized for E/M(Electronics and Mobile)-commerce.
2. Optimize marketing campaigns by understanding the digital advertisement and digital media.
3. Devise strategies for increasing sales and plan performance marketing.
Role and Responsibilities
1. [Setting content improvement direction] Participate in the creation of the content guideline optimized for the online channel delivery of product characteristics.
2. [Supporting business partners] Analyze to see if the quality of the new product and existing product contents on the business partner's website meets the company's contents quality standards.
3. [Content production] Prepare for the production of new contents that considers the e-commerce environment and product characteristics.
4. [Social media management] Design methods to promote consumer engagement by identifying and utilizing premium contents and consumer-connected contents to diversify and systemize social media contents.
5. [Demand creation] Plan marketing activities to optimize marketing for each of the phase in the consumer buying cycle and marketing activities by the level of sales revenue contribution.
Job Specification
Skills and Qualifications
• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience