SEO Content Marketing Strategist, Malaysia
Cookpad Ltd, Malaysia

As an SEO amp; Content Marketing Strategist for Cookpad in Malaysia, your role will be to attract and retain our targeted users to our Cookpad Malaysia website/app by creating and distributing valuable, relevant and consistent content across platforms. This role will also be in charge of enhancing user search experience in Cookpad by identifying searchers’ issues and solving them. This is a contract position and the successful candidate will be able to work full-time remotely in Kuala Lumpur.

More about Cookpad

Cookpad is a tech company building a community platform for people to share recipe ideas and cooking tips. Our mission is to make everyday cooking fun. Not just because we like food but because we believe that cooking is a key to a happier and healthier life for people, communities and the planet.

Everyday, home cooking has a profound impact on ourselves and the world around us: it makes us healthier, connects us with our friends and family, and makes our environment more sustainable. By solving the problems related to everyday cooking and encouraging more people to cook, we believe we can help build a better world.

Cookpad started out in Japan in 1997 and is currently the largest recipe sharing community in the world with around 6 million recipes. There are 100 million people on average in over 70 countries with over 30 different languages using Cookpad every month.

But we’re only just getting started. In Malaysia, we launched Cookpad platform last year in 2019.

Visit www.cookpadteam.com to find out more about us.\

Requirements

More about being a SEO amp; Content Marketing Strategist in Malaysia

You will be passionate about Cookpad’s mission to Make Everyday Cooking Fun, growing the Cookpad community and building an unrivalled platform for every household in Malaysia to share a happy cooking experience. This role will involve:

• Deeply understand our user behaviour, Cookpad product and our business strategies
• Constantly update knowledge about dishes, ingredients, cooking trends and cooking issues in Malaysia and apply them to SEO, content writing and other members’ initiatives
• Plan, execute and evaluate SEO content strategies to grow organic search visibility
• Represent Cookpad brand with authenticity and integrity in every content creation, interaction with users and third-parties
• Enhance user search experience on Cookpad by identifying issues and solving them
• Work closely with regional lead and product team acting as a bridge between users and product
• Support other team members when having offline/online initiatives
  

Is this role for you?

You will identify with this role if you :

• are interested in how cooking can have a profound impact on the everyday life of billions of people around the globe and on the planet
• have an appetite for keeping up to date on the latest cooking trends
• have experience in SEO content marketing role
• are familiar with popular tools such as Google Analytics, Google Adwords, Google Search Console, Google Trends, etc and quick to adapt to new systems
• have strong analytical skills, logical thinking skills and problem-solving skills
• are extremely organised and detail-oriented, but can balance these details with the larger business objectives
• are capable of working independently, yet collaboratively, within a fast-paced environment and under extreme uncertainty, while being a self-starter, highly organised and able to multitask
• hold a Bachelor degree from top schools
• have exceptional writing skills in Malay
• have experience working in a start-up or in an international team environment is a PLUS

What happens next?

Our hiring process is designed to let your talent shine and for us to get to know each other so we know we’re the right fit. When we receive your application, it’s reviewed by the Asia team to see if your experience and skills are a match for what we’re looking for in the role. If they are, you will proceed to the first interview. The next step is a trial project to understand Cookpad and each other’s working styles. The final interview is with Cookpad Asia manager.

Equal Opportunity

The Cookpad team is made up of an incredible, diverse range of people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Your Privacy

When applying for a job with Cookpad, we will collect personal data about you. We use that personal data for recruitment and hiring related activities,

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