WorldFish is seeking a contractor or independent consultant to develop, write, design and produce the corporate 2020 WorldFish Annual Report in print and digital formats. Contractors responding to this Request for Proposals (RFP) should have experience in marketing and/or public relations communications, designing and creating high-quality reports, with visual appeal and information graphics, for research and development organization and other not-for-profit institutions whose work supports implementation of the 2030 Sustainable Development Goals.
Actual printing and binding of the report is not a part of this project’s scope of work. Proposals must be submitted by no later than5 March 2021.
About the assignment
The print and digital 2020 WorldFish Annual Report (AR) is an important corporate publication to showcase the programmatic and financial operations and significant achievements of the WorldFish to all of its stakeholders. The report, published in English, is WorldFish’s calling card and is used for outreach and advocacy purposes and to provide information and visibility on the impact of WorldFish’s research and innovation at different levels throughout the period. Journalists use the report to cull statistics and development success stories. WorldFish’s Executive Team and research leadership at country and global levels use the report for showcasing our value to partners, including national governments, donors and civil society representatives.
The 2020 AR must reflect the WorldFish narrative(s) stemming from the new 2030 WorldFish Research and Innovation Strategy: Aquatic Foods for Healthy People and Planet (see link here) that was launched at the end of 2020. It must also highlight demonstrable evidence-based results of the impact of our research in different global and national arenas.
Special emphasis must be placed on illustrating WorldFish’s added value and specific contribution to the global call to action for a sustainable food systems transformation and to One CGIAR, including the organization’s work with partners on various aspects and dimensions of aquatic food systems. The contractor will work closely with the WorldFish Communications and Marketing team to gather relevant information for the writing, design and production of the 2020 AR in print and digital formats.
SCOPE AND RESPONSIBILITIES
Under the direct supervision of the Communications and Marketing Team Leader, and in consultation with the Outreach and Strategic Communications Specialist, and the Digital Communications and Marketing Specialist, the contractor will undertake and ensure the following:
I. Required Content for Both Pint and Digital Versions of the 2020 AR
To ensure structure, message and brand consistency, the 2020 AR must the reflect more or less the report outline and length from previous years (2018 AR and 2019 AR) - in print and digital versions - with adjustments as necessary to make space for new and innovative ways of presenting messages and stories. The report design must be professional and easy to read, and design elements should have visual appeal and flow throughout the document.
II. Information Organization, Writing and Editing
Before beginning the assignment, the contractor will deliver to WorldFish, with maximum time allowed for comments and revisions, a detailed outline of the report structure and content organization.
The contractor will be responsible for:
WorldFish will provide to the contractor:
III. Graphic Design, Layout and Production
The contractor w