Director of CRM
iPrice group, Malaysia
Job Description
Our vision is to become your Online Shopping Companion, the place where South East Asia’s 600M people start their e-commerce journey. Where consumers discover the latest deals, compare prices and save money. With more than 6 billion offers on our platform, 100+ million unique shoppers last year, and a reputation as an independent authority when it comes to insights about the regional e-commerce sector, iPrice is at the center of South East Asia’s e-commerce revolution.
Last year, 100mn+ online shoppers in South East Asia (50% of the total) used iPrice’ product discovery, price comparison and coupons products. With SEO as our primary User Acquisition Channel today, all this traffic is going through our mobile-optimized web experience.
iPrice is the only aggregator in SEA that managed to keep up with the growing complexity of the regional eCommerce space; we crunch a catalogue of 6bn offers night amp; day and extract the best offers to present to our users.
Still, building brand awareness and loyalty to tap into user lifetime value is challenging given a combination of reasons:
- 90% of our traffic is on mobile devices with small screens (compared to a laptop / desktop devices), meaning limited real estate to tell our story
- interactions with our portals remain very short-lived, the user typically searching on google for a product lands on our site and is quickly redirected to our merchant partner sites / apps
As a key goal for ’21 we decided to build our own App to convert our web audience, which we essentially acquire for free, into a loyal and recurring App user base. Initially we will focus on price watch - tracking real time prices of selected products, then informing the user when there is an offer meeting his price point, expanding to other value-adds as we learn.
Why join us?
Surround yourself with people who are ambitious, passionate, dynamic and constantly looking for ways to improve themselves. Join us and help us drive iPrice’s continued success, our monthly double-digit growth, and be a part of a diverse environment which combines the talent and insights of the 7 countries we that are operating in!
- Organization backed by world class investors like Line, Ventura and 500 Start-ups
- Management team comprised of international managers with experience from world-class organizations
- Performance focused culture championing ownership, transparency and open communication
- Diverse colleagues (25 nationalities and counting)
- Coaching and world-class trainings with access to key experts in your field
Responsibilities:
As Director of Marketing (CRM), you are in charge of:
- Building / optimizing our user funnels / journeys for o acquisition of users from our web experience into the App o re-engaging our users regularly within the App itself
- Establishing clear analytics / tooling required to measure progress / success
- Hiring a team of CRM specialists to optimize for our 6 key markets
- Curating a closed group of early adopters to iterate on our App value proposition
- Working across Value Streams with product / tech in an Agile setup to fulfill this vision
Requirements
- Track record in leadership positions and building teams across multiple countries in South East Asia
- Passion for building high performing teams and people development
- Experience working with other teams in a cross-functional and agile environment
- Structured approach to problem solving and highly analytical -"numbers driven"
- Deep knowledge of all aspects of the affiliate marketing space in SEA and around the world
- Highly driven and entrepreneurial mindset
Benefits
- Comprehensive healthcare including outpatient/in-patient benefits for you and your family
- Work permit / visa coverage for expatriates to work in Malaysia
- Extra perks including claimable grab rides if you’re in the office past 7 pm; stocked pantry; subsidised vending machine/ snacks and plenty of iPrice events