Digital Marketing Senior Executive
Funding Societies | Modalku Group, Malaysia
Job Description
Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:
- Grow Relentlessly: Striving to become our best, most authentic selves.
- Enable Teamwork, Disable Politics: Only by forging togetherness, can we help each other succeed.
- Test | Measure | Act: Staying curious and reinventing ourselves, through innovation and experimentation.
- Focus on Impact: Creating impact through bias for action and tangible results.
- Serve with Obsession: Building win-win relationships for the long-term by having a customer obsession.
The Digital Marketing Senior Executive is highly motivated, analytical and creative in supporting the Digital Marketing objectives. This role will also make a vital contribution to our cross channel activities, supporting the planning and development of targeted campaigns and executing those activities on a day-to-day basis.
What you will do:
- Execute digital marketing campaigns across web, app, search, to drive conversions on the onboarding funnels
- Be responsible for achieving quarterly and monthly targets aligned with the business
- Manage end-to-end process of campaign creation, including the setting up of ad sets, audience targeting, ad copy, creative review and bid adjustments.
- Continually review campaign performance and provide recommendations to optimize overall spend and performance
- Coordinating and supporting regular reporting and channel performance analysis
Requirements
What we are looking for:
- Minimum 1.5+ years of experience in digital marketing preferred.
- Experience in setting up and optimizing Google AdWords (SEM, Display), Facebook and Affiliate marketing
- Operational knowledge with latest marketing or ad serving tools like AdWords Editor, Power Editor would be advantageous
- Working knowledge of analytics tools like Google Analytics
- Strong analytical skills, detail-oriented and a keen eye for data
- A good team player with excellent communication and interpersonal skills
Benefits
- Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
- Flexible Working - We believe in giving back the control of work amp; life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
- Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
- Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit!
- Learning amp; Development - We believe learning should never end and we support everyone with self-learning Lamp;D allowances.
- Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity